The Five Reasons Why Your Business Needs A New Website Design: Now!
5 Reasons Why you should invest in a website redesign.
If you're still running a website design from the 1990s, it's time to get with the times. With website design now being a specialized skill and the technology behind websites more intricate than ever, it's time for your website to get with the times too. We're not just talking about a website redesign, we're talking about a website overhaul.
Let's break down why you should invest in a website redesign by looking at these five reasons:
#1 Your website does not look professional
Your website is the online representation of your business; if it's outdated-looking visitors won't even bother exploring the content because they'll assume there isn't anything worth their time on the page. You don't want to turn off potential customers before they even find out how awesome you are!
In today's digital age, people are more likely than ever before to look for information online about products or services they're interested in. Your company needs a modern-looking website that is updated regularly so as not to miss any opportunities for new customers!
Remember, your website is, in many cases, the first impression someone will have of your business.
#2 Your website is hard to navigate
Your website may have the best content, but if it's hard to navigate visitors won't even bother exploring your website. Visitors want convenience and a website that has an intuitive design will leave them satisfied.
Even if you have the best website content ever, they won't know that because it's too hard to find what they're looking for and hard to navigate around the website.
Having a website that's easy to navigate will increase the chances of visitors finding what they're looking for and becoming customers.
Customers want convenience, great websites give it to them.
#3 Your website doesn't look good or work well on mobile
Your website also needs to be optimized for mobile users. In today's world, more and more people are using their phones to browse the web; it is vital that your website design has a responsive layout so you're not losing out on potential clients.
If your current website was designed over five years ago it might not even work properly on modern phones because the technology has evolved so rapidly that website design programs may have become outdated themselves. If visitors can't use your website with ease then what's the point? They'll leave without exploring any pages at all.
Having a website that's not optimized for mobile is like turning away potential customers. No company wants to do that!
Your website needs to look good on all screens and devices so you can capture the most clients possible in today's competitive marketplace.
If your website doesn't have a responsive layout, you're missing out on potential clients!
And, search engines give websites higher rankings in search engine results pages if they use a "mobile-friendly" website.
#4 Your current website isn't optimized for search engines
Competitors who are running websites with designs that are optimized for search engines could be outranking your website!
You don't want to lose valuable ranking opportunities, so make sure your website is "SEO optimized" as soon as possible.
Don't you want website visitors to find your website? Of course, you do! But in order for them to find the website, it needs a modern design that is optimized for search engines.
#5 Your Branding isn't consistent or current
If your website is outdated, it's not just a design issue. Your website can also affect the branding of your business!
If you need to create a website for your business, it's important that the website reflects your company. An outdated website will make people think that your website and company are outdated as well.
If you're not consistent with the branding on your website, it will be confusing for visitors and they'll just leave without exploring any pages at all.
Even if you're running an online-only business and don't have physical storefronts, potential customers will still visit your website to get information about what you offer. When they see that website riddled with old images and graphics, visitors may be put off by the unprofessional appearance and leave without any purchase intentions.
Your existing website doesn't fit who you are anymore. Maybe when your business first started off, all of your branding was built around having this website. But now you've outgrown it and want to showcase your brand in a way that is more fitting for the business that you are today.
It's time to update your website design
There are many more reasons why your business should invest in a website redesign; these five points just scratch the surface of all that can be done when you update your outdated site.
You want your website visitors to have the best experience in ease of use, navigation, and convenience as well as giving them great content AND getting found on search engines.
