OncoMenopause Consortium
Website Design for Women's Health Nonprofit
Services Provided
Custom Squarespace Website Design
Multi-Audience Site Architecture
Membership Section Design
Third-Party Platform Integration
SEO & GEO Optimization
OncoMenopause Consortium
The OncoMenopause Consortium is an education initiative of HERmedicine — a national 501(c)(3) nonprofit dedicated to advancing women's health. The Consortium's specific focus is the intersection of cancer survivorship and menopause: a gap in care that affects a growing number of survivors who go on to live full lives after diagnosis but receive little guidance on what comes next hormonally.
The site serves two distinct audiences — survivHERS (cancer survivors navigating menopause) and clinicians across specialties who need better tools for supporting them. Getting the architecture right was the core challenge: both groups land on the same homepage and need to immediately find their own path without feeling like the site was built for someone else.
We built a clear dual-navigation structure, separate education and membership tracks for each audience, and integrated the site with the HERmedicine community platform. The tone throughout had to walk a careful line — the subject matter is emotionally weighty, but the site needed to feel warm and accessible, not clinical or heavy.
This is one of the more architecturally layered Squarespace sites I've built. Events, memberships, education tracks, platform integrations, and two separate audience journeys — all in one cohesive site.
DESIGN vibes:
warm
credible
clear